James Pala

Europe’s No. 1 Fine Wine Investment Analyst!

"Fine Wine investment is a great investment vehicle but not many are aware of this great opportunity. Fine Wine is a stable asset and generally increases steadily over a 2 to 3 year period. Fine Wine is relatively low risk, a medium to long term plan and a more liquid investment which offers our clients great benefits and diversity which in turn reduces risk."

"Our customer services department I like to pride on, as being the best team in the industry and I would like to hear your comments if you are in anyway unhappy with our service."

My Expertise

Education

I studied with the Wine and Spirit Education Trust to ensure that I not only have the experience in buying fine wines but also have the knowledge in how and why a good grape is grown and chosen to make an exceptional wine with a great bouquet.

Values

My values are embedded on success by building a strong foundation in a company and looking after you, the client first. In turn, revenue is generated if our clients are happy.

Experience

I worked for a European firm as a Fine Wine Broker and I have enjoyed this business immensely. It is a fun business and at the same time substantial returns can be made from Fine Wine Investment.

My Values

"When there is a good wine to invest, we will be the first to call you and offer you that wine and when your wine matures for you to take profits and re-sell, we will be calling you too."

"The most important factor which I stand by in this firm is that I will not offer an investment to our clients if I will not invest into it myself."

Testimonials

"Jerome from Brussels:
I have been in contact with James Pala since 2002. All along the years, he succeeded in builting a strong business relationship based on confidence and acheivments. James' competences in the wine market is valuable and relevant, which allowed me to make good returns over the years.
I have seen Sure Holding grow steadily with professionalism, seriousness and responsiveness."

"Johan from South Africa:
I believe we first spoke in 2006 or 2007 and met in person year or so later. I started trading with you in both wine and real estate at that time. Even though I was living in Asia where cross-border transactions could be rather complex due to regulations and documentation, James made it easy by personally being there throughout the process.

His selection in both wine and property locations have been spot on and have no doubt that as long as I have an allocation of my assets for wine I’ll be dealing with James."

"I have known James for about 20 years as my broker for wines and land investments. With his guidance and support I have had good successes and am satisfied with the results and his recommendations. He knows wines very well, he knows a good buy and he has set up a system online where I can purchase or sell wines. I have done okay.

James is an honest person with integrity and he doesn't overstate the potential results. He communicates well and is upfront with his intentions. He isn't overbearing in his salesmanship and works hard for his clients to make sure they are getting good returns. Of course their are risks in any investments and he respects my decisions even if it is different from his recommendation. I enjoy working with him and his energy is appreciated. A client, Maynard"

"Kenneth from Ireland:
I have known James for 10 years and I have found him to be a highly trustworthy man with solid values. His personal advice on investing in wine has been very precious and also rewarding. Based on my very positive experience, I thoroughly recommend James and InvestintoWine."

"Tony from Hong Kong:
To successfully invest in wine long term, you definitely need to work with someone with a 'sharp nose', among other qualities. James has those qualities PLUS a 'sharp nose'. He has managed to 'sniff' out deals that pays handsome dividends for me. Thanks James. "

"As an investor in both stocks and fine wines I have known James Pala for about 15 years. I have worked with James in his capacity as a wine broker since he established Sure Holdings Ltd (and now Investintowine) around 2005. I have followed James's recommendations and offers since that time and have regularly purchased (and sold) wines based on these recommendations.

Throughout this period and in all my dealings with Sure Holdings Ltd I have found James Pala to be a true professional, both passionate about investing and above reproach in financial matters. I continue to be a regular Sure Holdings' investor and would fully recommend James and his company to any investor thinking of getting into the wine market."

"David from Hong Kong
I have known James for more than 12 years, during which time I have bought and sold wine through his company multiple times and on a regular basis. First and foremost, James is real and represents a service that is both genuine and professional. I have no hesitation in recommending him to help anybody interested in investing into wine."

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